I'm the SRTS Coordinator for Ellis Elementary. (That is, I'm an overworked, unpaid volunteer, but I do it for the love of walking and biking).
After trying several approaches, I found that the most reliable way to get people out of their cars is to offer them prizes. So we now have a monthly raffle for all students who participate.
My immediate problem is that I NEED MORE PRIZES. I've reached out to some local businesses, but I'm not having any luck. I need some prizes worth ~ $10 that are cycling or walking or scootering oriented. (I have one grand prize per month, and a bunch of little el-cheapo things, but for a school of 850 students, that's not enough.)
Anyone have connections or suggestions?